Major Google Updates in the Last Decade

It is no secret Google makes things harder for everyone in the business but let’s be clear, the reason Google creates “obstacles” is so that when you search for something you will get the most relevant results.

Google search is built and designed on many layers of logic and mathematical algorithms and within a 12 month average Google makes about 300-500 updates to the many modules making up this misconceived behemoth.

When Google drops a “big bomb” - major update and all of the sudden your site ranks differently then before you should always take it lightly. Major Google updates are not all bad as they are portrayed to be because if you are doing a good job on your SEO campaign you can even benefit from them. So if you got lucky that’s great but if not…. It is time to gather up your resources, find out what Google just did and make the proper adjustments.